Partnerships that
move the needle
Building partnerships that actually scale. Strategic advisory for teams ready to grow through collaboration, not just transactions.
How I Can Help
Strategic partnership support tailored to where you are in your journey
Fractional GTM & Partnership Strategy
Embedded support for teams building their first partner program or scaling what already works. I help you identify the right partners, structure deals that close, and build systems that last.
Advisory Retainers
Ongoing strategic guidance for founders and partnership leads navigating growth. Think of it as a trusted sounding board who has been in the room before.
Payments & Fintech Channel Consulting
Deep expertise in payments ecosystems and fintech distribution. If you are building or selling into this space, I can help you move faster.
Selected Work
Real challenges, real outcomes. Here is how partnership strategy shows up in practice.
Challenge
Early financial institution partnerships were in place, but front line enablement wasn't translating to customer conversion.
Outcome
Launched a structured 12-week Enablement Playbook that increased customer conversion by 3% within the first two months.
Challenge
Significant enterprise partnership opportunity existed, but no framework to activate it successfully or set the foundation for future partnerships to scale.
Outcome
Implemented a partner GTM framework and internal enterprise strategy playbook, increasing operational efficiency by 35%.
Challenge
A fintech SaaS company navigating an acquisition needed advisory support across customer operations and external communications during a sensitive transition.
Outcome
Advised and executed a successful customer portfolio integration and established the customer management frameworks carried forward post-acquisition.
Let's Talk
Whether you have a specific challenge or just want to explore working together, I would love to hear from you.
or reach out directly at erinmuffler@outlook.com